Well trained employees are so critical to the growth and success of any organization. This is because employees have the greatest impact on how your customers perceive your services or products, and how they view the level of customer service offered to them. Ultimately this will dictate if they choose to do business with you, and what message about your business they communicate to the world through social media.
Therefore, the growth and success of your organisation is tied directly to the growth of your employees. Investing in your employees and providing proper training will help ensure they are communicating with your customers the way you want them to, and that they have the proper skill set to provide the level of service your customers expect. Investing in your employees will provide a huge return on your investment, such as increased employee morale and confidence, customer satisfaction, sales, productivity and profitability.